#MACOnnect

With the announcement that MACO will take to the FiT Show floorplan for the 10th anniversary of the exhibition, Managing Director, Kevin Whiting speaks exclusively to the FiT Show. We are discussing and looking back on the past decade of our partnership, the importance of the show and what the industry can expect from MACO in 2023. 

We speak to Nathan Bushell to discuss the importance of PR as part of the marketing mix within the fenestration industry. Nathan offers years of PR expertise as the current editor of Total Installer and Total Fabricator as well as being the former editor of Glass Times magazine and Lasco PR & Marketing Director. We discuss the re-emergence of marketing teams wanting journalistic skills, why blogs are so versatile for telling a story, publications and why their audiences matter, as well as, social media's power in having a conversation from your brand to your customers. 

FiT Show, Managing Director Nickie West shares the importance of live events as part of the marketing mix. An insight into how exhibitions such as the FiT SHOW provide a unique platform for the fenestration industry.

We speak to REHAU Product Manager Clare Higgins, discussing the success of the REHAU RIO profile system. Going into detail on the development and creation of the RIO and the exciting launch of the new REHAU RIO Door. This episode of #MACOnnect is not to be missed. 

In this episode of #MACOnnect we follow on from the our conversation with Stephanie, Head of Building Our Skills we speak with Simon Smith from GQA. Discussing the importance and challenges we as an industry face in recruiting, developing and training the next generation. Covering apprentices, training courses and qualifications, as well as, what we can all do collectively to make the fenestration industry a attractive career option.

In this episode of #MACOnnect we are joined by Building our skills, Stephanie Tague to discuss the importance and challenges we as an industry face in recruiting, developing and training the next generation. Covering apprentices, training courses and qualifications, as well as, what we can all do collectively to make the fenestration industry a attractive career option. 

 

A insight into the Door lock strategy here at MACO across the globe. Speaking with head of Business Unit Doors, Robert Andexer we touch on: 

 

ODI Projects

Testing 

Differentiation 

The Homeowner 

Door Locks of the Future 

For our final episode of 2020 we speak with Managing Director of MACO Door & Window Hardware (UK) Ltd as we review 2020 and the adaptations we spoke about in episode one. Also a look into the year ahead (2021) which includes new products and an array of events. 

Host Mark Enderby is joined by CEO & founder of SpecifiedBy, Darren Lester. Discussing best practices in marketing to architects & specifiers. Find out the things you need to be doing and how best to reach this target market, as well as, finding more about the SpecifiedBy platform in its journey and future plans.

Host Mark Enderby is joined by Technical Support Manager for the VEKA Independent Network. Discussing how Paul has been supporting members throughout covid-19, trends of the future and the future plans for the Independent Networks events.